Because There Just Aren’t Enough Guns, ‘Duck Dynasty’ Launches Its Own Line
You know your next duck hunting trip is going to be even more fun when you bring along a semiautomatic rapid-fire military-type weapon that has the (corporate) blessing of pious Taliban lookalike Phil Robertson!
The gunmaker Mossberg has teamed with Duck Commander, the company owned by “Duck Dynasty’s” Robertson clan, to release nine different shotguns, as well as two semiautomatic rifles and a semiautomatic pistol.
Mossberg has begun shipping some of the shotguns to distributors, according to spokeswoman Linda Powell. She declined to name specific retailers that will carry them.
Duck Commander was founded 40 years ago by Phil Robertson, the family patriarch who was recently suspended — and then reinstated — by A&E after making controversial remarks about gay people and African-Americans. He and his sons are featured prominently in four video ads for the new guns on Mossberg’s web site. Phil narrates one of the spots saying, “Do you know what makes me happy ladies and gentlemen? To blow a mallard drake’s head smooth off.”
“Duck Dynasty” is a wildly popular show that profiles the Robertson family business in Louisiana that sells duck calls as well as hunting DVDs and clothing through Wal-Mart, Cabela’s, Target and other retailers. The brand has already been affixed to everything from action figures and door mats to wine (produced by the Trinchero Family Estates), as well as books about cooking and religion.