Breast Cancer Sufferers Outraged At Pancreatic Cancer Ad
This campaign for a pancreatic cancer charity is causing outrage http://t.co/YknuQfLcdV pic.twitter.com/75z6S2jrXW
— Daily Mail Online (@MailOnline) February 5, 2014
Pancreatic Cancer Action created an ad campaign called “envy” suggesting to pancreatic cancer victims that it would be much better to have breast cancer or other forms of the disease.
In the TV ad, genuine pancreatic cancer patients are seen saying ‘I wish I had testicular cancer’ and ‘I wish I had breast cancer’ as information about symptoms and survival rates appears on the screen.
But critics have slammed the controversial campaign as ‘horribly insensitive’ and ‘repugnant’.
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.