March 9, 2014 4:52 pm -

Louisiana’s Lt. Governor, Jay Dardenne, sent a cease-and-desist order to to get them to remove a billboard critical of Governor Bobby Jindal.

The billboard — which reads, “LOU!SIANA[,] Pick your passion! But hope you don’t love your health. Gov. Jindal’s denying Medicaid to 242,000 people.” — is critical of Governor Bobby Jindal’s decision not to accept federal funds to expand the state’s Medicaid program.

Last year, Jindal wrote that he opposed accepting the federal funds for many reasons, the foremost of which is ideological…

Dardenne said that the reason he sent a cease-and-desist order isn’t ideological, but because the signs “confuse the issue,” as the slogan “Pick your Passion” is an officially registered trademark of the Louisiana Office of Tourism.

“We think it’s going to create confusion that we are the ones calling on the governor to take that action. I’m not going to let partisan Washington politics infringe on the brand we have created to market our state,” he said on Wednesday.

D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.