September 15, 2014 9:17 am -

The “vintage Kent State” sweatshirt with red blotches is for sale in the women’s section of the Urban Outfitters’ website. It must have been in high demand because it’s sold out, according to Buzzfeed.

Twitter users blasted the company for its insensitivity in selling an item citing a university nationally known as the site of the May 4, 1970 deaths of four students by the Ohio National Guard during Vietnam War protests, reports.

[su_center_ad]The description on the store’s website for the $129 sweatshirt reads, Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose, slouchy fit. Excellent vintage condition. We only have one, so get it or regret it.!”

And it’s now being sold on Ebay for a $550 opening bid or  a ‘buy it now’ price of $2,500.


Tweets of the day:

H/T: My buddy @TomCinmidlife with thanks.

D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.

18 responses to Bloody Hell: Urban Outfitters Selling ‘Vintage’ Red-Stained Kent State Sweatshirt

  1. Abby Normal September 15th, 2014 at 9:40 am

    Ebay should immediately remove this travesty. Those students were murdered, pure and simple. They weren’t even confronting the National Guard, they were just standing there with their books in their hands. It should be remembered a Republican governor (James Rhodes) and a Republican President (Richard Nixon) were in office at the time.

    • Skydog2 September 15th, 2014 at 1:16 pm

      Was it Nixon or Rhodes that ordered the shooting?

      • Abby Normal September 15th, 2014 at 1:49 pm

        Rhodes ordered the National Guard onto the campus. I can imagine Nixon happily chuckling at the result.

  2. Budda September 15th, 2014 at 9:41 am

    Who is the idiot that thought this was a good idea?

  3. Khary A September 15th, 2014 at 9:58 am

    Vulgar and completely unacceptable. The world on a daily basis through it’s large and small actions sicken me more day by day.

  4. Roctuna September 15th, 2014 at 10:09 am

    I agree with the other three posters. This is disgusting. The idea either came from a totally clueless person with no sense of history whatsoever, or a someone with a sick sense of humor and “fashion”. Either way, this product should never have seen the light of day.

  5. Foundryman September 15th, 2014 at 10:51 am

    Not surprised, in the new right wing America it’s acceptable to gun down unarmed teenagers. Kent State is the grand daddy of that.

  6. King Robert September 15th, 2014 at 11:06 am

    Tried to get to the eBay listing, think they took it down.

    • M D Reese September 15th, 2014 at 12:34 pm

      I’ll bet they got an earful.

      • Khary A September 15th, 2014 at 3:21 pm

        Have you seen the half-assed apology on their twitter page yet? What do they care? what’s next for them shirts depicting infamous assassinations? How about JFK’s head open like a basket? or John Lennon laying in a pool of blood. It’s a level of insensitivity and callousness that is ingrained in people today that I’d fear the “biblical” apocalypse if I wasn’t so tired of living with these people on the same planet.

        • M D Reese September 15th, 2014 at 8:07 pm

          I hear you. It’s like auctioning off John Lennon’s bloody, shattered glasses. I have the same reaction to the male apologists who are defending men who beat their wives and toddlers.

  7. M D Reese September 15th, 2014 at 12:19 pm

    …still not funny, 44 years later. The song “For What it’s Worth” says it pretty well. Excuse me–I have to go weep for humanity now.

  8. Suzanne McFly September 15th, 2014 at 1:36 pm

    A person would not be able to wear this in public without someone kicking their ass. This seems like this is targeting the younger generations who may know very little about Kent State and will just wear it to be rebellious, it won’t end well.

    • sadie elmsworth September 15th, 2014 at 5:51 pm

      i sure hope they get their asses kicked.I bet Urban outfitters employees bought them all

      • Suzanne McFly September 15th, 2014 at 6:48 pm

        I hope they bought them because they were too embarrassed to sell them. Hopefully they ended up in a bonfire.

  9. juicyfruityyy September 15th, 2014 at 1:42 pm

    Why would someone think this was a good idea? Sounds like, someone is trying to stir up trouble.

  10. Bunya September 15th, 2014 at 3:24 pm

    Good old ‘murican capitalism at work. And nothing sells more than manufacturing a garment exploiting a terrible tragedy. Have we, as a society, become this desensitized to murder that we find items like this desirable?

  11. sadie elmsworth September 15th, 2014 at 5:50 pm

    people bought it and retail scum like UO know people will buy it.Capitalism has no ethics,capitalists have no souls