September 15, 2014 10:24 pm -

The NFL just doesn’t get it. So, one of their sponsors is suddenly in a bit of a pickle after Cover Girl, the “official beauty partner” of the NFL released its ad titled, “Get your game face on!”

Naturally, that ad was splendidly hijacked after the Ray Rice video was released showing the football player knocking his fiancee out cold.  Afterwards, Rice dragged her unconscious body out of the elevator in a seemingly mundane way, as if he’d been through this hundreds of times before.


[su_center_ad]Justice comes via Twitter in the hashtag: #GoodellMustGo.

The original ad:



Ultraviolet, a women’s advocacy organization, flew planes with #GoodellMustGo banners over several NFL stadiums on Sunday, according to Bloomberg. Planes are scheduled to fly above stadiums in New York, Cleveland, San Francisco and Indianapolis, MSNBC reports.


Because, women matter.

H/T: @Cult_Of_Freedom with thanks. [su_csky_ad]

D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.

21 responses to NFL Sponsored Cover Girl Ad Hijacked In Amazing Way To Highlight Domestic Violence

  1. juicyfruityyy September 15th, 2014 at 10:30 pm

    Women do watch sports. And some of these women have been abused. The NFL has other players who will be exposed. They would be wise to deal with the situation. it is not going to go away.

    • rg9rts September 16th, 2014 at 4:57 am

      It will be worse as they will be accused, rightly so, of a coverup

  2. tiredoftea September 15th, 2014 at 10:48 pm

    Women may watch NFL games and buy stuff (overpriced and made in low wage countries BTW!) but the guys are not going to listen to them. They will keep telling them which chips and light beer to buy for the football party, and they better do it!

    • neworleans878 September 15th, 2014 at 11:36 pm

      I tell that to my wife, and she’d kick my ass.

      ps…she’s a huge fan of the Saints like I am…it’s great watching games with my best friend.

    • Suzanne McFly September 16th, 2014 at 10:52 am

      I will have the games on this weekend, I would love for you to come over and try that tea lol

      • tiredoftea September 16th, 2014 at 12:39 pm

        Sorry, I’ll be at the beach on then my road bike!

      • tiredoftea September 16th, 2014 at 9:41 pm

        BTW, my mid-ride stop today. Pretty much the same as next Sunday’s! Why stay in?

        • Suzanne McFly September 17th, 2014 at 11:18 am

          Beautiful, I love the beach and would live there if I had the money.

          • tiredoftea September 17th, 2014 at 11:43 am

            I don’t have the money, I ride my bike there!

          • Suzanne McFly September 17th, 2014 at 12:41 pm

            I bet you have a beautiful ride there 🙂

  3. Kick Frenzy September 16th, 2014 at 1:46 am

    I just ave to say, I’m loving this sea-change that’s happening right now. It’s encouraging as part of a larger push for more common decency and civility…. or as Limbaugh would put it, “chickified”.

    Hmm… #chickified has potential to be wrested away from the windbag and used to promote awareness and pride in being a decent human being. That’d be a nice “F YOU”. 😀

    • Skydog2 September 16th, 2014 at 4:30 am

      Hopefully the story / sea-change will stay alive after the NFL season ends.

      • Kick Frenzy September 16th, 2014 at 12:10 pm

        It should, the larger sea change covers a lot of topics, not just violence against women.
        So, this topic should be buoyed by the overall larger and louder collective voice.

    • Suzanne McFly September 16th, 2014 at 10:51 am

      We can create the definition for chickified…..when one uses their brain instead of their fists to address an issue.

  4. rg9rts September 16th, 2014 at 4:55 am

    To round it out….how about a close up of the whip marks on her butt

  5. Budda September 16th, 2014 at 8:15 am

    The NFL might also be losing some male watchers…

    • Suzanne McFly September 16th, 2014 at 10:49 am

      That is the major issue, how many men are complicit to what these athletes (and other males) do when they batter the women in their lives? Women of course are upset, but we need men to get off the sidelines and stand up with us, we all have mothers, friends, female family members, and this needs to be a united stance, this is not a women’s issue.

    • burqa September 16th, 2014 at 6:22 pm

      I’m not paying the NFL all that much attention with an exciting baseball season coming to a month-long climax (wish I could have one of those).
      My Washington Nationals may clinch tonight in Atlanta versus the Braves.

      GO NATS!

  6. William September 16th, 2014 at 8:29 am

    I’m married to an athlete, so for what it’s worth the gender labeling has been a laughable issue in this house for a very long time. The “chickified” label would not apply to the local crossfit people (almost exclusively women for some reason). This week,the worlds sidecar motorcycle speed record was broken by a woman in an electric motorcycle. We are living in an era where more women are training for a triathlon, and more men are soaking up chips are beer while watching sports. There are men who will always try to hang on to their medieval notion of superiority, and there are those who will understand that successful relationships involve shedding the archaic labels, and reveling in the results.

  7. fancypants September 16th, 2014 at 2:51 pm

    I still play the ppr fantasy NFL league
    If a few players think they are entitled to kick the family around ? That’s why I have a bench on my roster, they can keep it warm until they grow a brain. Better yet if I think they are going to be nuclear for the rest of the year ? I also have an add and drop button on my screen.
    Out of sight…out of mind C-ya

  8. mmaynard119 September 17th, 2014 at 9:18 am

    Easy, breezy, sleazy cover girl makeup.