Proctor And Gamble Cancels NFL Promotion
Proctor and Gamble is canceling a planned on-field breast cancer awareness promotion.
The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink “Crucial Catch” campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins.
P&G’s Crest brand had been working on a program with players from each of the NFL’s 32 teams to wear pink mouthguards and participate in other activities.
But on Friday the Cincinnati-based company said Crest would no longer be part of on-field activities and joined the chorus of sponsors voicing disapproval of the NFL’s actions. It remains a sponsor but said it will “determine future actions as needed.”[su_csky_ad]