September 19, 2014 7:22 pm -

Proctor and Gamble is canceling a planned on-field breast cancer awareness promotion.


The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink “Crucial Catch” campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins.

P&G’s Crest brand had been working on a program with players from each of the NFL’s 32 teams to wear pink mouthguards and participate in other activities.

But on Friday the Cincinnati-based company said Crest would no longer be part of on-field activities and joined the chorus of sponsors voicing disapproval of the NFL’s actions. It remains a sponsor but said it will “determine future actions as needed.”[su_csky_ad]

D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.

7 responses to Proctor And Gamble Cancels NFL Promotion

  1. tracey marie September 19th, 2014 at 7:26 pm

    corporate translation…

    we will continue to support the NFL quietly until this nonsese settles down and is no longer front page news.

    • juicyfruityyy September 19th, 2014 at 7:52 pm

      You know us twitter people. We will not let them quietly, support them.

  2. M D Reese September 19th, 2014 at 7:37 pm

    Well, it’s a start…

  3. juicyfruityyy September 19th, 2014 at 7:50 pm

    Losing sponsors and they should!

    • Gindy51 September 20th, 2014 at 7:17 am

      Sadly P&G is still a sponsor. They just pulled out of the breast awareness campaign.

  4. tiredoftea September 19th, 2014 at 7:50 pm

    So, they’ve lost the support of a company that features devil worship in its corporate logo? What is the world coming to?

    • fancypants September 19th, 2014 at 11:28 pm

      I guess their message is Better to worship then to beat on your woman.