Couple Offended by Ben & Jerry’s Ice Cream Flavor
[su_right_ad]The name “Hazed & Confused” doesn’t sit well with one couple.
Lianne and Brian Kowiak say they discovered the Ben & Jerry’s ice cream flavor “Hazed & Confused” and were immediately turned off by what it suggested.
“I saw there was a flavor named ‘Hazed & Confused’ and I just paused and I was really upset and shocked when I saw it,” said Lianne. “When I saw this name, ‘Hazed & Confused,’ it frankly just struck a nerve with us.”
The Kowiaks tragically lost their 19-year-old son Harrison to injuries he suffered after a hazing incident while joining a fraternity at college six years ago. Since that time, the Kowiaks have been advocates for anti-hazing and have traveled to schools across the country to help put an end to the practice…
The Kowiaks decided to get in touch with Ben & Jerry’s to let them know that they were concerned about the message that the ice cream was promoting, but the company insists that the name was a play on the move “Dazed and Confused” and on the fact that the ice cream is hazelnut flavor.
A representative called the Kowiaks to discuss the matter with them personally.
“In typical Ben & Jerry’s fashion we said, ‘How do you kind of tie in a pop culture reference?’ So we were referencing the pop culture reference, ‘Dazed and Confused,’” said spokesperson Sean Greenwood. “To us, there’s no way that Ben & Jerry’s has condoned or endorsed or marketed hazing with this flavor.”
– See more at: http://www.opposingviews.com/i/society/ben-jerrys-pressured-rename-hazed-confused-ice-cream-flavor#sthash.eCuO9KuP.dpuf