September 21, 2014 12:10 am -

[su_right_ad]The name “Hazed & Confused” doesn’t sit well with one couple.

Lianne and Brian Kowiak say they discovered the Ben & Jerry’s ice cream flavor “Hazed & Confused” and were immediately turned off by what it suggested.

“I saw there was a flavor named ‘Hazed & Confused’ and I just paused and I was really upset and shocked when I saw it,” said Lianne. “When I saw this name, ‘Hazed & Confused,’ it frankly just struck a nerve with us.”

The Kowiaks tragically lost their 19-year-old son Harrison to injuries he suffered after a hazing incident while joining a fraternity at college six years ago. Since that time, the Kowiaks have been advocates for anti-hazing and have traveled to schools across the country to help put an end to the practice…

The Kowiaks decided to get in touch with Ben & Jerry’s to let them know that they were concerned about the message that the ice cream was promoting, but the company insists that the name was a play on the move “Dazed and Confused” and on the fact that the ice cream is hazelnut flavor.

A representative called the Kowiaks to discuss the matter with them personally.

“In typical Ben & Jerry’s fashion we said, ‘How do you kind of tie in a pop culture reference?’ So we were referencing the pop culture reference, ‘Dazed and Confused,’” said spokesperson Sean Greenwood. “To us, there’s no way that Ben & Jerry’s has condoned or endorsed or marketed hazing with this flavor.”

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D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.

17 responses to Couple Offended by Ben & Jerry’s Ice Cream Flavor

  1. aerix88 September 21st, 2014 at 12:13 am

    I know they are hurting and all, but putting things where they aren’t doesn’t help with their grief. I’ve got to wonder if they asked anyone else “what does this mean to you” instead of immediately assuming it meant supporting hazing.

  2. The Wise Wizard September 21st, 2014 at 12:18 am

    Jesus Christ. This country is so doomed.

    • bhil September 21st, 2014 at 2:27 am

      Doomed, Not really the word I was thinking of.

    • fahvel September 21st, 2014 at 3:45 am

      except for the jesus christ part of the comment – which has never been understood by me as an expletive -you are absolutely right!!

  3. jasperjava September 21st, 2014 at 12:53 am

    So if the weather report says that atmospheric conditions create a haze over the city, they’re going to complain to the TV station?

    Some people need to learn that English words can have more than one meaning.

    • Gindy51 September 21st, 2014 at 8:08 am

      My first thought was hazed meaning smoky from dope smoke, hence the confused.

      • Tammy Minton Haley September 21st, 2014 at 6:53 pm

        me, too…never once thought about fraternity hazing…

        • Knetter September 22nd, 2014 at 5:10 pm

          made me want to get some ice cream…..
          and purple haze

          • Tammy Minton Haley September 23rd, 2014 at 8:31 am

            i know, right? i thought of Jimi…i thought of acid, and weed (!)…but, i never once thought of some 19 year-old kid dying because he wanted to belong to a fraternity…

            sad for the parents, huh?

  4. uzza September 21st, 2014 at 1:39 am

    After my son died it took a long time to get used to zombie movies. The idea of dead people coming back to life didn’t seem scary or funny, and the clamoring for brains?—pretty damned offensive. But I didn’t complain to Hollywood for Chrissake. These guys need to loosen up.

  5. fantagor September 21st, 2014 at 2:13 am

    After a hail of protests, Ben & Jerry’s finally discontinued its most controversial flavor, Fine-Eleven.

  6. William September 21st, 2014 at 3:16 am

    ………say they discovered the Ben & Jerry’s ice cream flavor “Hazed & Confused” and were immediately turned off by what it suggested.

    Oh really?

    • Larry Schmitt September 21st, 2014 at 4:46 am


  7. Budda September 21st, 2014 at 6:13 am

    Overly sensitive much?

  8. rg9rts September 21st, 2014 at 7:20 am

    Can’t please everyone…. Was apparent to me that it was hazel nuts..This couple needs some serious counseling….

    • Knetter September 22nd, 2014 at 5:10 pm

      The stupid is strong in this couple.

  9. Suzanne McFly September 21st, 2014 at 10:39 am

    Dazed and Confused by the best band ever!!!!!!!!!!!!
    Led Zeppelin

    “Dazed And Confused”

    Been Dazed and Confused for so long it’s not true.
    Wanted a woman, never bargained for you.
    Lots of people talkin’, few of them know
    Soul of a woman was created below.

    You hurt and abuse tellin’ all of your lies.
    Run around sweet baby, Lord how you hypnotize.
    Sweet little baby, I don’t know where you’ve been.
    Gonna love you baby, here I come again.

    Every day I work so hard, bringin’ home my hard earned pay
    Try to love you baby, but you push me away.
    Don’t know where you’re goin’, only know just where you’ve been,
    Sweet little baby, I want you again.

    Been dazed and confused for so long, it’s not true.
    Wanted a woman, never bargained for you.
    Take it easy baby, let them say what they will.
    Will your tongue wag so much when I send you the bill?