January 12, 2015 6:00 pm -

[su_right_ad]The American owner of Cadbury Creme Eggs is messing with a formula that has chocolate lovers world-wide looking forward t the Easter season in order to consume the delicacy.

Kraft Foods has stopped using Cadbury’s Dairy Milk for the shell, and instead is using a “standard cocoa mix chocolate,” according to The Sun.

A spokesman for Mondelez, Kraft’s confectionery division, told the paper: “It’s no longer Dairy Milk. It’s similar, but not exactly Dairy Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we’ve used it this year.

“The Creme Egg has never been called the Cadbury’s Dairy Milk Creme Egg. We have never played on the fact that Dairy Milk chocolate was used.”

So there! It isn’t called that, so it doesn’t have to be that! This is not sitting well in the Twitterverse.

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D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.

10 responses to How Dare They: Cadbury Creme Eggs Change Formula

  1. Jake January 12th, 2015 at 6:38 pm

    Soon these little confections will be so devoid of actual milk products that vegans like me will be able to eat them (BTW did you know Oreo Cookies are vegan?).

    • shocktreatment January 12th, 2015 at 8:01 pm

      “…BTW did you know Oreo Cookies are vegan?”


      • Jake January 12th, 2015 at 8:36 pm

        Not that i would ever eat them they are disgusting – Creme Eggs on the other hand….

    • Bunya January 12th, 2015 at 8:47 pm

      You’re a vegan? That’s great! I’ve been trying for years to become vegan. I had no problem abstaining from meat, milk and eggs, but I’m having a real hard time with cheese. Even Cadbury eggs don’t tempt me.

      • Jake January 12th, 2015 at 9:50 pm

        I have the same problem – but i became vegan about 4 years ago out of fear so i’m kinda committed to it ( family cancer history ) – have you tried Daiya cheese – its not terrible (damning with faint praise ) but at least it melts on top of pizza and in chilli.

        • Bunya January 13th, 2015 at 10:28 am

          I have that sometime, but nothing beats actual mozzarella cheese on pizza.

      • rg9rts January 13th, 2015 at 1:39 am

        I ll stick with veggie…

  2. John_St_John January 12th, 2015 at 10:08 pm


  3. rg9rts January 13th, 2015 at 1:38 am

    Is nothing sacred?? Like computer geeks…they just HAVE to fix what ain’t broke…What Kraft didn’t mention , I’ll bet is that it is cheaper.

  4. spacegod January 13th, 2015 at 9:38 pm

    It’s New Coke all over again.