June 17, 2015 10:00 pm -


Spencer Zwick’s job is to destroy Hillary Clinton.

Zwick announced Wednesday he will chair America Rising PAC, the rapidly growing opposition research firm with plans to bury Hillary Clinton beneath a mountain of freshly dug dirt this election cycle. The two-year-old firm specializes in excavating unsavory elements from Democrats’ backgrounds and records, as well as capturing unsavory moments on the campaign trail with an army of camera-wielding “trackers.” They then peddle their intel to news outlets, or hand them over to Republican campaigns.

In his first interview since announcing the position, Zwick told BuzzFeed News America Rising’s mission was more vital than ever in 2016.

“I think Sec. Clinton and her campaign are hopeful that they can not have to deal with a primary, and she can become the nominee without her record being exposed,” he said. “This is a person who has shown herself to be untrustworthy and, frankly, incompetent. If the Democrats are going to put her up, which I think they are, we can’t let the Republicans run against essentially an incumbent. I think there’s plenty of opportunity to make her record clear.”

As the gatekeeper of Romney’s vast donor network, Zwick has been seen as a hot commodity in Republican campaign circles. Literally minutes after Romney officially bowed out of the 2016 race in January — thus freeing his aides to pursue other jobs — Zwick began receiving phone calls from campaigns who wanted to bring him aboard. He said he thought about signing on with one of the candidates, but ultimately decided he could do more good for the party by spending the primaries prosecuting Clinton.

Zwick will continue to work at his private equity firm, while serving at America Rising on a volunteer basis. He credits Matt Rhoades, whom he worked with on the Romney campaign, with building the firm into a cutting-edge operation that is hastening the demise of the old methods of political communication.

“I actually think this is how campaigns are going to be won in the future,” Zwick said. “It’s not about creating a 30-second ad and putting it up on Fox. It’s about getting information online and making the narrative go viral.”

For him, the new model is a no-brainer. Virtually no money is wasted on distribution, or the complex process of buying airtime in different media markets. When America Rising has a scoop or a bit of information it thinks could do damage, its employees simply select the best platform for the given story, and then click send.

“I can’t remember the last time I sat down and watched cable news, along with all the ads, uninterrupted,” Zwick said. “But on a routine basis, I’m on the Daily Mailapp. I’m on the BuzzFeed app. We all get our news so differently now, and as a result, I think the way we choose our candidates is different.”



D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.

8 responses to Meet The Guy Whose Job Is To Dig Dirt On Hillary

  1. nola878 June 17th, 2015 at 10:15 pm

    Spencer Zwick: “I actually think this is how campaigns are going to be won in the future”

    Future historians will point to this truth as one of the reasons that America fell.

    And to be fair, both sides engage in this behavior. Despicable.

  2. ErnestineBass June 17th, 2015 at 10:17 pm

    LOL The GOP figured a monkey could do this job, so they hired one.

  3. Talibandrew Breitbot June 17th, 2015 at 10:28 pm

    Time to dig some dirt on Spencer Zwick.

  4. Kick Frenzy June 17th, 2015 at 11:37 pm

    How campaigns are going to be won “in the future”?
    Did he forget about 2007/8?

  5. Kick Frenzy June 17th, 2015 at 11:38 pm

    Oh yeah… and it would be freaking hilarious if Bernie gets the nom and all the Repubs are like, “CRAP! We prepped for Hillary! NOW what do we do?!?”

    • Dwendt44 June 18th, 2015 at 12:15 am

      Don’t think they haven’t the ‘balls’ to make up a few smears about Bernie should it be necessary.

  6. Dwendt44 June 18th, 2015 at 12:15 am

    His job is to dig dirt even if it’s not real.

  7. Warman1138 June 18th, 2015 at 4:19 am

    Caustic and corrosive things are required to carry an EPA warning, Where’s Zwick’s?