Cruz Off NY Times Best Seller List For Trying To Buy His Way On
If you’re reading on right-wing websites that poor Ted Cruz is a victim of the liberal media because the big bad New York Times won’t put his book on its best-seller list, best that you know the real story as to why.
At first, the Times was subtle, saying only that they kept the book off after analyzing “patterns of sales” for Cruz’s newest book, “A Time For Truth.” But when questioned further by Politico’s Dylan Byers, theyemailed back that, “In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases.”
Bulk purchases are one less-than-scrupulous way that authors canartificially boost their book sales numbers. One only needs to purchase a few thousand copies of a book, typically through a marketing firm, to jump to the top of a bestsellers’ list. A few weeks later, the books can be returned and the author gets to put “best-selling author” in front of his name for the rest of his life.
Cruz is hardly the first politician to be accused on the practice. Back in 2010, Mitt Romney was called out for requiring organizations to make bulk purchases of his book in lieu of speaking fees.
As an author myself, I can tell you that this practice has enable a number of conservative books to make best-seller lists because of bulk purchases, as conservatives have an infrastructure that liberals don’t have; and, they’re willing to spend money to promote their favorite politicians and pundits in a way liberals do not, for the most part.