December 8, 2015 5:40 pm -


You could write a Harry Potter-sized book series on how the media has been screwing the pooch lately, and devote several volumes just to the handling of the Donald Trump campaign, but for the sake of space, please just answer me this: why would a news network devote almost an hour of weeknight prime time to airing a live Donald Trump campaign event?

That network is MSNBC, and they’ve actually been doing this for quite some time, but Monday night was a last straw of sorts. For the past few months, they’ve put Trump rallies on the air sporadically, usually on a Friday night, and usually consisting of standard Trump fare: readings of his poll numbers, insults of his rivals, and the occasional heckler. These were also all screwings of the pooch, but mostly because it was lazy and of poor news value.

What the network did Monday night, though, was both lazy and of harmful news value, and motivated by a desperate greed to compete. This wasn’t killing time on a Friday night. On the heels of Trump’s declaration that we should¬†ban all Muslims¬†from coming into the United States, the only reason to carry that rally live was in hopes that when Trump eventually said something awful, it would happen on MSNBC first.


I’m not one of these whiny people who says we shouldn’t cover Trump, or sanctimoniously put him in the entertainment section. I’m in the news business, I get the need to cover Donald Trump. In fact, that’s exactly what I wish MSNBC had done, instead of just pointing their camera at him and letting him rip.

For most of Monday night’s Hardball broadcast, viewers were treated to the unfiltered ugliness of Donald Trump, never even breaking for a commercial, and not even cutting in when it looked like Trump’s crowd was about to lynch their own reporter, Katy Tur:

It’s one thing to criticize someone’s reporting, but to physically single her out in a hostile, jeering crowd begged for some sort of intervention.

Instead, Chris Matthews and company just let it roll, and so MSNBC’s audience was also left with…READ MORE


D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.