June 9, 2016 11:31 pm -


This would not help many get places to live.

A new startup wants to take a “deep dive” into the private social media activity of prospective tenants—their chats, check-ins, how many times they’ve posted words like “pregnant” or “loan”—and score their “personality” for their potential landlord. Why would anyone let this happen? Because “people will give up their privacy to get something they want,” Steve Thornhill, co-founder of the British startup Score Assured tells The Washington Post.

For a bulk subscription fee, the landlord could “optionally” require all prospective tenants to grant Tenant Assured full access to their Twitter, Facebook, Instagram and LinkedIn profiles. Then “analytical software” starts mining everything they’ve ever done there.

How many times did they check-in to that bar? What online retail logins do they use? How often has their relationship status changed? Do they partay?



D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.