June 11, 2016 5:20 pm -


Sadly, it’s also being used by Trump supporters.

The symbol originated in 2014 on an anti-Semitic podcast, “The Daily Shoah,” which applied a novelty sound effect to Jewish names that made them echo ominously.

That practice then spread to blogs and Twitter, where the podcast’s creators and fans created a visual translation of the echo sound effect by placing three sets of parentheses around a Jewish name, like (((Cohen))) or (((Goldberg)))…

The “echo” is the first officially recognized symbol to emerge from the “alt-right,” a movement of white-and-proud extremists who are as obsessed with cultural memes as they are with white nationalism. They play fast and loose with white supremacist iconography, remixing it with pop culture and the sardonic tone of internet subculture. Their regressive message, cloaked in an ultramodern skin, is being spread online to a new generation of race warriors…

The Southern Poverty Law Center has charted fervent support for Donald J. Trump among “right-wing extremists,” who share “exultant memes celebrating Trump’s ascension.” In April, the center reported that some of Mr. Trump’s rhetoric can “drive mainstream attention to racist memes.”

…Jewish public figures are fighting back. On Twitter, Jewish writers have reclaimed the echo, adding parentheses around their Twitter handles in a show of defiance. In turn, white nationalists like Lana Lokteff have flipped the symbol to signal their non-Jewish heritage: )))Lana Lokteff(((.



D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.