June 12, 2016 11:00 am -


Donald Trump plans to skate by without any policy specifics, and believes it doesn’t matter.

REUTERS/Lucy Nicholson

REUTERS/Lucy Nicholson

For Trump, the idea of hiring an aide whom he might never meet is a recipe for waste. “Hillary’s campaign is crazy,” he continued. “I look at her staffing, and I mean she’s got the United States government there.” He even mocks her focus on putting out so many policy proposals, a longtime tradition for major party nominees. “She’s got people that sit in cubicles writing policy all day. Nothing’s ever going to happen. It’s just a waste of paper.” (The Clinton campaign counts that paper as a point of pride: 73,645 words of policy and counting.)

It’s an ironic pose for a businessman who built his brand on flaunting size, wealth and charisma. But it’s also a pitch that Trump plans to bring to voters in the fall. A candidate who can run a frugal and effective campaign, he says, can also run a frugal and effective government, though that same frame means he doesn’t need to give specifics. “My voters don’t care and the public doesn’t care,” Trump says. “They know you’re going to do a good job once you’re there.” His theory of the race echoes advice given to salesman for Trump University, the shuttered seminar program that is now the subject of class-action lawsuits. “You don’t sell products, benefits or solutions,” the school’s training manual read. “You sell feelings.”



D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.