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July 2, 2016 4:18 pm - NewsBehavingBadly.com

It got him the thing he craves most: attention.

Mr. Trump’s eagerness to embrace the so-called birther idea — long debunked, and until then confined to right-wing conspiracy theorists — foreshadowed how, just five years later, Mr. Trump would bedevil his rivals in the Republican presidential primary race and upend the political system.

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In the birther movement, Mr. Trump recognized an opportunity to connect with the electorate over an issue many considered taboo: the discomfort, in some quarters of American society, with the election of the nation’s first black president. He harnessed it for political gain, beginning his connection with the largely white Republican base that, in his 2016 campaign, helped clinch his party’s nomination.

“The appeal of the birther issue was, ‘I’m going to take this guy on, and I’m going to beat him,’” said Sam Nunberg, who was one of Mr. Trump’s advisers during that period but was fired from his current campaign. “It was a great niche and wedge issue.”

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D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.