Trump hotel business tanks–down 58% since last year
The campaign has hurt his business.
The main problem facing the Republican nominee, experts told Bloomberg, is the fact that his voter demographic does not match a typical Trump business consumer.Only 32 percent of families earning over $100,000 a year have a favorable view of the New York mogul.
“The Trump brand used to be one-dimensionally focused on success. It was simple and relevant to a large audience,” said Allen Adamson, the founder of business consulting firm BrandSimple. “Now it’s more complex and polarizing and relevant to a smaller market segment.”
In 2010, only 5 percent of brands were seen as more “glamorous” than Trump’s by individuals earning more than $150,000 a year. The same survey last year found that the brand fell about one-third down the rankings list.
The online travel website Hipmunk saw a 58 percent decrease in Trump hotel bookings over the last year alone.