Damaged brand: New Trump hotels won’t bear his name
I wonder if Donald Trump knows how much he’s damaged his name.
According to Travel + Leisure, new Trump luxury hotels will now bear the “Scion” name.
According to CEO Eric Danzinger, the new name reflects the family without using the brand name Trump has spent a lifetime building.
“We wanted a name that would be a nod to the Trump family and to the tremendous success it has had with its businesses, including Trump Hotels, while allowing for a clear distinction between our luxury and lifestyle brands,” Danziger said in a press release.
According to Executive Vice President of Development & Acquisitions, Ivanka Trump, “Our business at Trump Hotels is stronger than ever and we are incredibly excited about the future of Scion, the newest brand in our hotel portfolio.”
Following the “soft opening” of the Trump International Hotel in Washington, D.C, NBC reported that rates at the hotel were immediately discounted while other more established hotels were holding firm and booked solid.